Key Takeaways:
- Bird&Be gives women and men the nutritional support they need for healthy conception, pregnancies, and postpartum recovery.
- Last year, the brand moved into retail with a rollout in 300+ Ulta Beauty stores.
- One in six people globally experience infertility in their lifetime, according to the World Health Organization.
The Toronto-based brand raised $13 million to scale its fertility products nationwide.
WHO: Samantha Diamond and Breanna Hughes launched Bird&Be in 2021 to offer a trusted resource for people trying to conceive. The fertility and wellness brand provides supplements and at-home tests for both partners at every stage of the fertility journey. Formulated by fertility doctors, OB-GYNs, and naturopathic specialists, Bird&Be offers prenatal, pregnancy, postpartum, and hormone-supporting supplements with therapeutic, bioavailable, third party–tested ingredients. Bird&Be products are available in Ulta Beauty stores and online, and through clinical partnerships like Mandell's Clinical Pharmacy.
WHY: The investment will fuel product development, clinical research, and expansion across retail and healthcare providers.
IN THEIR OWN WORDS: "We started Bird&Be because my Co-Founder Breanna Hughes and I didn't have the support we needed navigating PMOS and pregnancy loss ourselves," said Samantha Diamond, Bird&Be co-founder and CEO. "We get it because we lived it. Every product we make helps our customers and community feel educated and in control. We intentionally created a brand that would bring men into the fertility narrative as well, giving them the supplements and tools to care for their own reproductive health and grow their...
